| PeopleStream®:
Leveraging the Enterprise’s People Network
Look at your business cards. Or your Outlook folder. Or
your handheld address book. What do you see? Static shots of your contacts
- information about where any given individual was at a given time. The
typical view of a person in contact management systems is one-dimensional
as it only includes contact information, such as Name, Company,
Address, Phone number and Email address.
The PeopleStream view of an individual adds an important second dimension:
his work history. For each individual, imagine stacking several
of his former business cards, with the current one on top. That stack
contains important information about the person -- just the kind of information
that is overwritten by most contact management systems: the companies
this person has been associated with over time.
To work history, PeopleStream adds a third dimension: associations
between people. Whom does this individual know and value? With whom
has he actually worked, or does he know from other activities, such as
sitting on the same board, or being part of the same executive management
team.
Based upon this three dimensional view of a person, PeopleStream connects
networks, or streams of trusted people and gives you the tools to navigate
those networks to find and leverage the right people at the right time.
The System
PeopleStream is the only system that lets enterprises gather and use historical
and association data and provides tools to leverage these extended people
networks. It is purposely architected to capture the association data
around people, to track their trusted networks, and to put to use that
data to accomplish specific business goals, such as opening doors; performing
due diligence; producing pre-referenced call lists, finding experts; finding
the right new hire.
The Data
The PeopleStream system gives you the tools to gather information about
the people networks of your employees and business partners into one enterprise
system. We jump start each installation with part of PeopleStream’s
extensive database of companies and executives. Then we use the import
tools to add your corporate and users’ contact databases - whether
those data reside in Outlook folders; spreadsheets; personal data assistants
like Palm®; databases like dBase® or Access®; applications
like Act® or Goldmine®; or enterprise SFA, CRM or ERP applications.
The Application
You use PeopleStream through an intuitive web interface. Each individual
is fully represented through his work history, education, job description,
board seats, and people associations.
With our patent pending querying technology you will leverage your company’s
relationships in far more depth than ever before. You can search on attributes
(queries based on name or address, e.g.), associations (past employees
of a company competitors, e.g.) and networks (narrowing the search to
people or companies in a given network).
Every search produces actionable lists - once you have located a group
of people, you can use it immediately to email, call or send it to someone
for review, or as a lead list. PeopleStream gives you the tools to manage
groups of individuals from various networks collectively, but to communicate
with them as individuals.
Other Goodies (we know you use Outlook®)
We also provide an Outlook add-on so you can look at your contacts either
through our web interface, or through Outlook.
PeopleStream has all of the pipeline management and reporting activities
that you’d expect from an enterprise product. It also lets you track
activities in any way you like (by people, company, product, customer,
user or date).
PeopleStream is built on industry standard Microsoft components and can
run on a server in your office or ours.
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